Thought Provoking 2 - BBC TWO
It was such a pleasure to work on the whole animation for this lovely ident for BBC TWO directed by Jason Drew at Weareseventeen.
"Thought Provoking 2 is an ident designed to convey the themes of shifting perspectives and challenging perceptions.
Our ident is an abstract embodiment of this, but remains rooted in reality with the use of architectural forms and everyday environmental materials. The gritty nature of the programming this ident is designed to precede is reflected in the wear and tear applied to the relatively mundane textures and finishes." - Weareseventeen

loop animation

Client: BBC Creative
Agency: Superunion
Design, Direction & Production: Weareseventeen
Music & Sound: Alex Baranowski

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